“If you want a speaker who truly engages and connects with your audience, Bernadette is the one.
Totally inspirational and on point!“
—Joe Pulizzi
Founder of The Content Marketing Institute

Bernadette was writing and speaking about the importance of brand storytelling, creating difference and understanding customers as alternatives to traditional marketing long before ‘story’ became the new marketing black. She is the author of three #1 Amazon Bestsellers on the subject. She was voted Australia’s Best Business Blogger in 2012 and Smart Company named her blog as one of the Top 20 Business Blogs in Australia in 2013 and 2014.
We spent $500 billion globally on advertising in 2013. Every year we’re spending more money, to interrupt more people, more often, with messages they don’t care about and don’t pay attention to. We’ve come to believe that the way to succeed is to have an advantage—by being different or better, more visible, or just plain louder.
What if, instead of finding ways to be one step ahead of your competition, you could build and market your business to give people a reason to choose you? What if you could learn to recognise opportunities to completely reinvent a category or experience? What if you could stop trying to beat the competition, and become the competition?
Fifty years ago the focus of business was dominance. More was the shortcut to becoming an unbeatable Goliath in the marketplace. Today the shortcut to more is to matter—not to be different, but to do something that creates difference.
There are many speakers in the field of entrepreneurship, business and marketing who can teach an audience about the tools and tactics. Bernadette invites and inspires audiences to reinvent their businesses and rethink their marketing by getting closer to their customers. She shows them how to recognise opportunities that create value, to develop products and services that people want, and to matter to their customers. Her job as your speaker is not to help you to think about ways to beat the competition. It’s to show you how you can become the competition.

“If Bernadette Jiwa’s talk didn’t move you.…you are soulless.“
—Phil Buckley
Marketing Director & Attendee at Authority 2015

Bernadette has spoken to audiences from Sydney to New York, at events from TEDx to Content Marketing World and for organisations from LinkedIn to Emyth.

Her Audiences Include

Marketing Professionals.
Business Leaders.
Entrepreneurs.
Creative Professionals.
Startups.
Small Business Owners.

Topics

Marketing Is Not A Department.
The Difference Marketing Model.
Brand Storytelling.
Doing Business In The Connection Economy.
Relevance Is The New Remarkable.

Book Bernadette To Speak

Bernadette is frequently booked several months in advance, especially for international events. You can get in touch to invite her to speak at your event.